Principe Forte dei Marmi

It was one of the best experiences we've had at a resort in years. The service, facilities, and restaurants were absolutely flawless. The staff was exceptional—every single one of them. We reluctantly departed, but we felt like family by the time we returned. The rooms were very comfortable, and the beach club was wonderful. The SPA was also outstanding. This was a 6-star experience.

Just average. Besides a blah room with a glass bathroom (forget your dignity with your partner). The bed is on a narrow platform, so watch your step getting out at night. The real issue past the room esthetics was the inconsistent service. The porter was lovely and inviting, but the person at reception was rude and barely said hello. There was no welcome drink, no happy smiling face; overall, the first impression was terrible and only got marginally better...sort of. When I complained to the manager (I was prepared to check out before we even checked in), he said little and did nothing to change the experience but added insult to injury and offered a drink in the bar. He missed the point. We could afford a drink for $1600/nt; it was the hospitality we were looking for. He was the only manager on our trip who never introduced himself. The beach club service and the restaurant and head chef were good, but that was it. Most staff looked unhappy, and some were unfriendly (the morning breakfast service and spa staff looked miserable. The hotel needs a new GM, and the staff needs training. Compared to our other hotels (Castello di Casole, Capri Tibero Palace, Palazzo Portinari), Principe was an expensive disappointment.

We wish we had longer! In the posh beach town of Forte Dei Marmi, The Principe is definitely in a league of its own! The hotel was modern yet elegant and the dining experience at Lux Lucis on property is curated by Michelin Star Chef Valentino Cassanelli. The bar on the 4th floor of the Principle provides views of the Mediterranean while enjoying dessert or drinks. The beach club down the street offers an afternoon dining experience al fresco while enjoying a day on the beach. Note: the beachfront cabanas are not included in the accommodations, but may be added for an additional charge to enhance your experience. The spa services included with the accommodations are fitting of a five star resort. I decided to indulge in a facial and 80 min massage tailored to my specific requirements. The massage was a combination of deep tissue and Swedish with just the right amount of oil applied to work on some of my more stubborn knots. Ultimately, our feelings about the experience were affirmed by a local restaurateur and owner of Casamare, located in Piazza Garibaldi, who made mention that the Principle is simply the best in town!

The service was disappointingly slow and unprofessional. The pillows were extremely hard, making it almost impossible for us to get a good night's sleep. Additionally, the breakfast waiters were not only unfriendly but also lacked basic courtesy and professionalism in their service. Overall, the experience was far from satisfactory.

Amazing hotel. Friendly and helpful staff with connections at all the best restaurants. Highly recommend this hotel. Comfortable rooms, amazing spa, great rooftop bar and view. Concierge is extremely helpful in all planning and very responsive.